Brand Platform: Invent a Better N:OW
22,464,023 Unique Commercials, One for Every Viewer.

To launch the new DuPont, we created "Invent a Better Now," a fertile, integrated creative platform that not only defined the brand's purpose but also reached consumers, a previously untapped audience, while setting DuPont apart from competitors like 3M and Qualcomm. They focus on the Future, we're focused on N:0W.

To launch "Invent a Better N:0W", we couldn't just create an anthem film, we wanted a true dynamic campaign. So, by leveraging smart data inputs, we crafted a film like no other; a hyper-dynamic experience that adapted its time, scenes, locations on Earth, music, and voice-over in real-time, tailored to each viewer's current moment, their N:0W, featuring from dynamic news headlines to streaming live how we 3D-prototyped a child's prosthetic hand, all in real time.

This dynamic film enabled every viewer to experience a version of "N:0W" that was uniquely their own, generating 1,872,000 unique video files, culminating in 22,464,000 dynamic permutations, a testament to our dedication to pushing the boundaries of creativity and technology, demonstrating that at DuPont, we don't wait for the future, we're Inventing a Better N:0W.